Evidence-based baby nutrition · Made in Switzerland

Feeding your baby, minus the guesswork.

Age-by-age meal plans, iron-focused recipes and gentle feeding timing — tested in a real Swiss kitchen on one very opinionated baby.

30 min · last milk before sleep 60 min · last solids before sleep 90 min · active wake window

The 30-60-90 method — our timing framework, with 500,000+ views.

Get the free 7-day starter plan

One week of meals for babies 6–12 months, plus the 30-60-90 timing basics — a taste of how the Lab works. Straight to your inbox, free.

Part of a 3,600+ parent community — no spam, one helpful email at a time, unsubscribe whenever. See our privacy policy.

500K+ views on our feeding method
3,600+ parents in the community
100% real-kitchen tested recipes

Complete meal plans

Loved the free week? This is the complete system.

The free starter shows you the method. The complete plans do the rest of the thinking for your baby's exact age: 3 full weeks of day-by-day meals, weekly shopping lists, batch & freezer recipes, portion guides in grams, iron + vitamin C pairing built into every day, and safe finger-food shapes for self-feeding.

6–9months · first foods
  • First-foods introduction order
  • Purée-to-texture progression
  • Allergen introduction schedule
  • Batch & freeze from day one
CHF 12 one-time
Coming soon — join the list
12–18months · family table
  • Transition to family meals
  • Toddler portion guide
  • Milk-to-meals rebalancing
  • Picky-phase rescue ideas
CHF 12 one-time
Coming soon — join the list

Done for you

A meal plan built around your baby.

Tell us your baby's age, foods already tried, reactions, allergies and your kitchen setup — and get a fully personalized 3-week plan within 5 days.

  • 3 weeks of meals matched to your baby's stage & foods
  • Personal allergen introduction schedule
  • Weekly shopping lists + batch-cooking guide
  • Iron & nutrient focus based on your priorities
  • One round of adjustments included

If your baby has a diagnosed allergy or has already reacted to a food, we build the plan around your paediatrician’s or allergist’s guidance — we never diagnose, treat or replace medical advice.

CHF 59 one-time

Limited to 10 plans a month — every plan is personally reviewed and approved before it's sent.

Opening in a few days — join the list

How it works

From inbox to high chair in three steps.

1

Choose your plan

Grab the free starter plan, pick an age plan, or request a fully personalized plan.

2

Batch-cook once

Every plan is built for real life: cook in batches, freeze in portions, defrost as you go.

3

Serve with confidence

Portions in grams, safe finger-food shapes, and iron + vitamin C pairing already done for you.

Hungry for ideas? Peek at a few of our iron-focused recipes →

Why this exists

Built by a mama who almost missed it.

At our daughter's 10-month checkup, we asked for a blood test. Her ferritin came back at 12 — already at the low end, despite breastfeeding and an iron-rich diet, and months before Switzerland's routine 1-year check.

That moment turned a kitchen habit into a mission: meal plans where the iron thinking, the timing, the textures and the safety checks are already done — so you can just cook and feed.

Everything here is informed by published infant-feeding guidance and our own family's experience, and tested on one very real, very opinionated Swiss baby.

"I don't want any parent to rely on luck for the things that shape their baby's first year."

Coming 2027

The Lab App: plans that grow with your baby.

Meal plans that update themselves as your baby grows — built around the 30-60-90 method, your baby's foods, and their reactions. Join the waitlist and shape what we build.

No spam — just occasional build updates, and you can leave any time. See our privacy policy.

Questions

Asked all the time.

Is this medical advice?

No. Everything here is educational and based on published infant-feeding guidance plus our own family's experience. Always discuss your baby's individual needs, allergies and any supplements with your paediatrician.

My baby is 15 months / 4 months — which plan fits?

The 12–18 month plan covers toddlers up to 18 months. For babies under 6 months, current guidance recommends milk only — join the free list and we'll send the starter plan the moment you're ready to begin solids.

Do plans work for baby-led weaning and purées?

Both. Plans progress from soft textures to self-feeding finger foods, with safe shapes and a squish-test rule for every stage — you choose the pace.

What about allergies?

Age plans include a step-by-step allergen introduction schedule (one food at a time, 3-day watch). The personalized plan is built around your baby's specific history and any known reactions. If your baby has a diagnosed allergy or has already reacted to a food, always follow your paediatrician's or allergist's guidance first — we never diagnose or replace medical advice.

In which language are the plans?

English today — German versions are in the works. Tell us which you need when you join the list; it helps us prioritize.